Wednesday, August 6, 2008

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Sunday, July 13, 2008

Tips On Casual Networking

CASUAL NETWORKING
By Ramona Creel

What comes to mind when you think of networking -- cocktail parties? Shaking hands and exchanging business cards at a Chamber of Commerce events? Endless lines of people anxious to make you a customer? Sweaty palms and panic?

Networking is not about how many business cards you can collect -- it's about building a long-term and mutually beneficial RELATIONSHIP with another business person. And it doesn't have to be painful or forced! When you do it the right way -- networking is as natural as starting up a casual conversation. Let me show you how...

THE SCENE: MY CHIROPRACTOR'S OFFICE
So I'm reading a magazine in the waiting room at my chiropractor's office -- I'm exceptionally early for an appointment. Another patient walks in -- a woman named Susan that I've seen there several times before but never spoken to. She sits down and smiles, and we strike up a non-business conversation. We talk a little about chiropractic, traffic (always a popular topic in Atlanta!), and I eventually ask what she does for a living. It turns out that Susan is a personal coach. I tell her that I'm a Professional Organizer and we spend the rest of my waiting time comparing our experiences with clients.

The important point to note here is that our business relationship is starting out as a personal one -- just like any other casual acquaintance. You already know how to do this with people -- you start up informal conversations every day of your life. But the minute you attach the term "network" to your actions, you also attach a boatload of pre-conceptions and EXPECTATIONS. Don't think about where this relationship will lead 5 years down the road -- just be friendly and interested.

MAKING THE CONNECTION
As the receptionist calls my name for my appointment, I ask Susan for some of her business cards. I tell her that many of my clients are in need of longer term help with their goals than I'm able to give -- and would she mind if I referred folks to her when a need arises. It's highly unlikely that Susan will turn me down, unless she is just overwhelmed with clients. She graciously accepts my offer, and makes the same in return. We exchange business cards and part ways.

Notice that I did not say to Susan, "Send me your clients who need to get better organized." Instead, I offered to do something for her. Networking isn't about what you can get, it's about what you have to give. If you don't have a referral for that person, suggest an interesting book or article and offer to call or e-mail with the information. Or offer to hook the person up with another professional you know who might also be a good gateopener. But don't expect anything in return -- the minute you think, "What's in it for me?" you kill the relationship.

KNOW YOUR NETWORK
I got back to my office later that day and called around to a few other friends I knew who either were coaches or had worked with coaches. Susan's name came up several times, and everyone I spoke to sung her praises. This is important to me -- I don't want to ruin my reputation by referring my clients to someone who provides poor customer service. Be sure to check on the people in your network before sending your clients their way. naive networking can be worse than no networking at all!

FOLLOW THROUGH
I sent Susan a quick note that afternoon telling her how nice it was to talk to her. I also included referrals for two clients who had been looking for a good personal coach. It's important that you follow-up quickly when you make a new acquaintance. You will really stand out as a conscientious individual if you do what you say you will do when you say you will do it (isn't it sad that it's not the norm?!) They say that you never have a second chance to make a first impression, but that's not always true. Sometimes, the impression that sticks with a person is the one that comes after your follow-up note or call.

BUILDING THE RELATIONSHIP
It's not required that you refer clients to every networking contact you have. Whether I send any work Susan's way or not, I've laid the foundation for a long and prosperous relationship. I keep in touch with Susan by clipping articles that might interest her, letting her know of business functions that she may want to attend, and getting together for coffee every once in awhile. She thinks fondly of me because I go out of my way for her. And it has paid off handsomely.

In the year and a half that we have known each other, Susan has sent me 4 new clients, hooked me up with at least a dozen great gateopeners, and given me countless suggestions for growing and expanding my business. Each new person with whom you strike up a conversation has the potential of doubling or tripling your network over time. That's what casual networking is all about.

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Ramona Creel is a Professional Organizer and the founder of OnlineOrganizing.com -- offering "a world of organizing solutions!" Visit www.onlineorganizing.com for organizing products, free tips, a speakers bureau -- and even get a referral for a Professional Organizer near you. And if you are interested in becoming a Professional Organizer, we have all the tools you need to succeed. If you would like to reprint this article, you may do so as long as you include this full resource box. (Copyright Ramona Creel)
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---------------------------------------------
So how do you go about finding a reputable drop shipper for your business?
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What is the wholesale price they can offer you on their products? You'll need to make sure the wholesale price they offer is low enough that you'll be able to generate a good profit based on what you will be able to sell their products for. Look for low-cost guarantees, these are the guys you want to deal with!

How do they bill you? Most drop shippers will bill your credit card the wholesale price of the product plus shipping and handling as soon as they receive an order from you.

Do they charge a handling fee for drop shipping? If so, how much? This is to offset their cost of picking, packing, and processing the order for you.

Do they carry products you want to sell? You may start out selling things you are familiar with, then go with other items as you become more successful.
---------------------------------------------
Remember...the drop shipper you choose becomes your silent business partner. Know as much about them as you can. Call a potential drop shipper and get answers to the following questions before doing business with them:

How long has the drop shipper been in business? You're looking for a track record of years in service. Stay away from the new kids on the block!
Are they members of the Better Business Bureau? Member companies have agreed to resolve complaints using the BBB's dispute resolution program or a similar program. Companies must live up to these promises or lose the right to remain in the BBB.

KEY INFO: If the drop shipper you're looking into isn't a member of the Better Business Bureau, with a satisfactory bbb report. stay away...far away!

Finding a drop shipper that is reliable, has demonstrated longevity, and has a favorable Better Business Bureau rating may be difficult, but is essential in determining your success as a small business owner!
--------------------------------------------
First and foremost, no matter what product you want to sell on eBay. Price is always a factor. If you can’t make a profit on the drop ship product. Why even bother. This is a fact that most overlook when choosing a drop shipper for their on-line business. Look for the following:

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Types of questions you will encounter on the quiz (and answers).

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    20 questions in total.

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    Q: How many blind positions are there at a poker table?
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    Q: How many betting rounds are there in a single hand?
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IMPORTANT!!!!


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